National Campaigns
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National Campaigns *
Below are examples of comprehensive national campaigns I led, impacting 20 to 800 stores. These campaigns encompassed creating a detailed Marketing Plan Guide, providing Marketing Program Instructions for stores, collaborating with the graphic design team on asset creation, calendar planning, coordinating vendor meetings to ensure timely delivery, securing website placement, and overseeing final approvals. Additional details are available upon request.

Asset created by Mike Samson, Sr. Digital Designer (Follett)

Asset created by Jake Schmidt, Sr. Graphic Designer (Follett)

Asset created by Cesar Rodriguez, Graphic Designer (Follett)
Asset created by Mike Samson, Sr. Digital Designer (Follett)

Asset created by Stephanie Meyers, Sr. Graphic Designer (Follett) - 30 HBCU stores

Asset created by Jake Schmidt, Sr. Graphic Designer (Follett) - French assets are created for four Canadian stores, following rules of CAN-SPAM and campus-approved translations.

Asset created by Cesar Rodriguez, Graphic Designer (Follett)

Asset created by Cesar Rodriguez, Graphic Designer (Follett)

Asset created by Mike Samson, Sr. Digital Designer (Follett)

Asset created by Mike Samson, Sr. Digital Designer (Follett)

Asset created by Mike Samson, Sr. Digital Designer (Follett)

Asset created by Mike Samson, Sr. Digital Designer (Follett)

Asset created by Mike Samson, Sr. Digital Designer (Follett)

Asset created by Mike Samson, Sr. Digital Designer (Follett)